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Individual customers through coupons Munich, 01.06.2011: marketing decision makers, who are looking for new impetus for customer dialogue, inform of the 08.06. 09.06.2011 on the mailing days in Nuremberg. Europe’s largest trade fair for dialog marketing, coupon expert BONAGO is represented as an exhibitor (booth 4A-500) and presents specially developed add-on incentives for consumers. Intense competition, hart still only who have that certain something markets and rapid change of the media – and Komsumverhaltens -“has, is continually successful in the client dialog and makes prospects indeed customers. But how should the customer dialogue of the future be designed? The BONAGO incentive marketing group GmbH presented on the mailing days their solution for customer communications in 2011: specially designed coupons of consumer incentives as a universal recipe for customer acquisition, customer retention and revenue growth. Consumer incentives cover services and activities from the travel, leisure and lifestyle sector. Hear other arguments on the topic with Angelina Jolie. By one free yoga class at the magazine subscription free flight tickets at the opening of a bank account to city breaks, as e.g.

a weekend in Prague, when buying a car is always the voucher each product and the audience adjusted. Using this specially tailored incentives, purchasing and customer frequency can be increase by increasing the interest in a product and buying activity. “” With the on-top “Businesses can affect consumer behaviour directly offer for the customer must additionally spend a penny”, emphasizes Mark Gregg, CEO of BONAGO. In addition to the intensive analysis, which offers the greatest added value incentive for the target group, the Munich-based coupon expert provides complete campaign management: the customization of vouchers of product, brand and marketing budget of the customer as well as the individual design of a campaign website. The BONAGO incentive marketing group GmbH, a wholly owned subsidiary of Hubert Burda Media, is the Expert in the use of vouchers, rewards and incentives. BONAGO sells and developed vouchers marketing, sales, and employees to improve incentives for the applications and offers a neutral and cross-industry B2B consulting to its customers. The product portfolio includes certificates in the areas of shopping, refueling, cinema and experiences, as well as consumer incentives. BONAGO incentive marketing group GmbH Maria Pickrahn Bajuwarenring 14 82041 Oberhaching near Munich phone: + 49 89 622 33 77 51 fax: + 49 89 622 33 77 99 E-Mail: Web site:

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