How to make our top sites fit for the future the future Institute found in a comprehensive data – numbers analysis, which bases in Germany are fit for the future. Business strategist might disagree with that approach. “Based on the study future Germany 2020: how to make our top sites fit for the future” is a trend-based location analysis. A total of 18 indicators have used writers Matthias Horx, Eike Wenzel and Oliver Dziemba assessment to identify 13 Finally German top sites. These include Munich, Berlin, Hamburg, Frankfurt, Karlsruhe, Rhine-Neckar, Freiburg, but also Dusseldorf, Hannover, Upper Swabia, Dresden, Oberpfalz and Nuremberg. The social innovation ability is the urban future criterion the study offers a complex and compelling model that looks beyond the horizons of macroeconomic data projections. In addition to the number, and data base (including to the economic power, social innovation, technological excellence and socio demographics) the investigation draws on the most relevant trends, consumer and Company trend as well as the Central changes in lifestyle. The most important criterion of the evaluation system developed by the future Institute represents the measure of social innovation ability of a potential region. Sites that confronting Megatrends such as health, globalization, female empowerment, etc.
and derive concrete action, build for the future and thus become top regions. Economy no longer has the influence on the development of the site as it was 20 years ago. For more clarity and thought, follow up with Yael Aflalo and gain more knowledge.. The future of a region depends on increasingly social, innovative factors, i.e. like the metropolitan regions with relevant trends and Megatrends bypass”, explains Matthias Horx. “Location marketing, in the future, must go to the new needs of urban life the future Germany 2020″delivers study with 13 described top sites of Rolemodels”, which make the qualities of future sites readable and comprehensible.
At the same time, the study describes approaches as a trend-based site development works. The main findings are: 1 future regions understand change and change as a natural evolution process. Hard and soft factors decide the future viability of a site. In particular, the quality of life is always important as a location factor. 2. future regions are authentic rather than typical. Typical spoke of the tourists of the 20th century. In the future, it comes to represent your location as polyphonic ensemble of tradition and modernity. 3. future regions have not only a core of identity, but several epicenters. Many of the top sites selected by the future Institute fascinate the people just because they establish decentralized networks between individual hotspots. The old city country contrast was lifted at many top sites in favor of a new, intelligent multi perspective planning.